Today, we got some great news for all the Huddle fans out there. As of 3/31, Topps physical is no longer going to be producing trading cards, however Topps Digital will be in the NFL game for years to come. Announced today, Topps has signed a long term deal with both the NFL and NFLPA to remain a part of the licensed game, and I could not be more happy to report this news.
We knew that there was a deal in place, as the previous deal’s expiration would have prevented new cards from being released over the last month. What we didnt know was the length of the deal, which from the report, looks to have secured rights for the foreseeable future. I cant even say how big of a deal this is, because it is probably the biggest news for Topps Digital in a very long time. Not only does it keep them in the game, but it is a large gesture in Panini’s face considering their recent acquisition of the exclusive license in physical.
Bottom line, Topps has been in football for 60 years, and Huddle is a new extension of a way to continue that tradition. Although it is far from where Topps likely wants to be in the overall scope of trading cards, I can assure you this deal gives new life to the brand in a sport where they needed fresh air.
With the draft coming this week, Huddle is on its way to a very big month, already shaping up to be the best offseason ever. Not only have they found new inspiration in designing compelling content through the down time, but they have now secured a future that will allow more investment in the app than shorter deals would allow.
This is also the first all digital license for any trading card brand, which should give an added incentive for the digital team to perform. Not only that, but we will see how designs and other digital friendly resources are used without a physical counterpart to hold it back. Going to be very interesting indeed.
There have been many questions on this subject in the app articles and on twitter, and with the formalized statement, we can all now breathe a bit easier. More to come as information is released!
Here is the full statement: