Huddle Getting Weird – In a Good Way

I have long established that there is only so much one designer can do with headshots. You literally have one picture, and you have to do whatever you can to sell packs. I cant think of a more difficult situation for the offseason, and yet, I think Huddle has done some GREAT stuff so far.

Its clear that the huddle design team has been given the green light to go any sort of direction they see fit, and so far, they have yet to let anyone down. I almost wish things had gotten this weird during the actual season, as each set is better than the one before it.

I think that when you have a limited approach due to the subject matter available, it can be close to impossible to keep things fresh. It almost depends on the artist to design AROUND the lack of variety, and focus as much as possible on the theme of each set.

At that point, it becomes less about the players and more about how much you can build around the designs themselves. Luckily for the Topps team, they have some of the best of the best on the team. Adding in that the Huddle app is so drastically reduced in active users because the season is over, and all of a sudden, it becomes a treat to see what they can come up with.

Experimentation can lead to some really cool stuff, and I think that this is the golden age for that type of stuff.

I cant wait to see what they have in store for the rest of the offseason after seeing these:

4 3 Capture 1

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