Today is a big day. Today Topps released the first animated/video cards in the digital hobby, which hopefully means the beginning of a new chapter in their apps. With the change in app format to the new build available on Bunt and Skate, it looks like there is finally code available to bring video to the environment. As someone who has called on this for years, this is a welcome change and a very exciting opportunity.
Basically, when pulled from a pack or selected from the sheet, the user has the option to play the video embedded in the card. These cards are called “FOCUS” in Skate, and were delivered free to every user via the store.
In seeing the Crosby card, im nothing short of floored for the way these new cards look and function. They arent clunky, they are seamless in the way they are integrated into the sheet, and hopefully do not require a huge data chunk to store.
Considering that one of the features of the new app style is a reduced storage footprint, maybe this is the opportunity to bring more exclusive content to all apps.
To be honest, there is so much that can be used for this over all of the platforms that Topps owns. I could see Topps NOW being attached to a particular highlight, I can see signature cards that show Mike Trout smashing a home run. This might be the opportunity to finally add more than just digital card collecting to the unique benefits of what Topps Digital is all about.
This is nothing short of a game changer in my mind, as its clear that this could be the start of something huge. The question is how this will progress across the Skate App, and how it will eventually be used in Bunt, Huddle, Kick and SW as well. I would love to see a Stone Cold stunner on my Steve Austin slam card, and a tap out on my UFC cards to boot. Video rights could be more complicated to obtain, which might complicate things. If not, can you imagine a new card released that shows a portion of the next Rogue One trailer? This could go a long way.
Overall, now that Topps has debuted this new format, its going to be interesting what other fun things the new app build will be capable of. Will we finally get our user showcase to show off our wares? Hopefully Focus is just the beginning.